Social Media Optimization | Social Media OPH

Social Media Optimization deals with the online publicity of any specific business, products or person engaged in professional or social activities. There are some well defined methods for Social Media Optimization. Basically social media (You Tube, Flicker, etc.), online communities and social networking websites are used for social media optimization.

Nowadays, some most popular mediums (or tools) being used in Social Media Optimization and Social Business Networking are facebook, Twitter, MySpace, YouTube and WordPress (along with other popular blogging websites). Although its related (and somewhat similar) to Search Engine Marketing but it differs from Search Engine Marketing in several aspects.

Both target on organic traffic diversion to a website and generating sales leads. However, in Search Engine Marketing the stress is always in driving traffic from major search engine by attaining higher ranks for targeted keywords, whereas in Social Media Optimization traffic is diverted to the intended website from unconventional sources like Facebook, Twitter, YouTube and MySpace.

To promote e-Business, social media optimization is essential. One cannot disagree with the importance of Social Media Optimization and Social Business Networking in modern e-Commerce. Nowadays, no online marketing or advertising campaigns are complete without using most popular tools of Social Media Optimization like facebook and twitter. The world has witnessed extensive use of these powerful mediums in recent US presidential elections.

The reason behind increasing use of social media optimization tools is the ever increasing user base of Internet and Social Networking. Nowadays, people may not have their own Bank Account or Insurance Policy, but everyone has at least one (or may be many) profiles on Social Networking Websites like Facebook and MySpace. Therefore, targeting these users to sell your products and service is a beneficial act. If done well, you can reap several times more wealth in your e-Business.

A majority of Internet users follow tradition of e-Shopping. They find it convenient, useful and Cost Effective. Therefore if someone is trying (or already having) to enter in any online business, they cannot ignore this large pool of potential customers.

Due to enormous popularity and effectiveness of these tools nowadays, every website gives dedicated place to their facebook, twitter and MySpace URLs on their websites home page. It helps in making interactive communication of messages between two entities (merchant and customers) involved in e-Business.

Social media optimization (SMO) is a relatively new term. So dont beat yourself on the head if you have not heard much about it.The term came into use after Rohit Bharagava first used it to describe changes that are implemented in a website to increase its visibility in social media searches.

If SMO sounds a lot like SEO, theres a reason. Both are two sides of the same coin. Like SEO, SMO is aimed to drive huge volumes of targeted traffic to your website. Good SMO tactics can even decide the future of your start-up website.

Social Media is a loose term used to describe all those activities and tools through which people share their experiences, perspectives and ideas with each other. The most popular forms of social media include networking, blogs, vlogs, forums, audio and video. In other words, you could say that social media is the use of any tool that helps to build an online community where people can come together.

Social Media Optimization has hit online business and service sectors in a huge way simply because search engines are no longer the only tools for driving traffic to websites. Today, there are more powerful tools, namely social media, that can drive waves of targeted traffic to your site. As of date, SMO has not completely usurped the mighty Raj of SEO, but if you peer into the not-too-distant-future, chances seem quite shiny for SMO. Which is why entrepreneurs need to look at social media optimization more closely.

Social media optimization strategies help because you can easily use these strategies as effective marketing tools. You can quickly spread your marketing message through blogs, videos and audio. Social media networking is almost akin to good old word-of-mouth techniques, where one person spread the good word to another and so on, until large groups are actively involved. In fact, social media optimization is as powerful as a tidal wave when it comes to attracting web traffic. This is pull marketing at its best.

Social media optimization can boost your website rankings in a number of ways. It increases your linkability and brings you huge volumes of inbound links. It creates interest and woos customers.

Some of the best ways to manage your SMO strategy is: 1.Know your audience: The first step is to know your target audience. Know where your appeal lies and know how to charm this target audience. 2.Content creation: Social media is more like the ads you see on TV, where the content is so startling/attractive/thought-provoking as to pull mass attention. It really does not matter what product you are selling (it could be a boring old widget or it could be the latest diet miracle), create content that will hit the jugular. All you need to know is how to create content that works. 3.Be sincere: Social media is about translating your genuineness into your product. Do not fake it. Participate in the communication process, create awareness and work at prolonging the buzz you have created through your social media tool.

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