Social Media and Marketing FDA Regulated Products

Social media offers an excellent opportunity for a company to get the word out about its drugs, biologics, medical devices and diagnostic kits. However, FDA regulated products need to follow strict information control; any information distributed to consumers must be approved by FDA. This is hard with social media outlets where information can quickly get out of hand and lead to violation of FDA regulations, and possible penalties on the manufacturers.

The webinar will discuss the do’s and dont’s for using social media in marketing FDA-regulated products. Common issues, misconceptions, perceptions, and possible solutions will be discussed. The presentation will to familiarize you with the current FDA rules and help you plan for developments expected in the near future. The FDA recently held hearings addressing drug companies’ use of social media and other online platforms to advertise. FDA also released a guidance document about manufacturers’ obligation regarding off-label information available about their products. Another guidance document about use of social media in marketing is expected soon. In addition, FDA issued several letters to manufacturers indicating the rules for using social media.

But there is still much confusion among FDA regulated companies how to use social media for marketing effectively and still be compliant with regulations. How can medical device, pharmaceutical and other FDA regulated industries use social media channels like Facebook, Twitter, YouTube and LinkedIn to get their message out in a way that is compliant with advertising and promotion regulations found in the Food Drug & Cosmetic Act? This 60-minute webinar will present ways to use social media that are compliant with FDA regulations. Practical regulatory strategies will be suggested to ensure compliance and balanced social media activity.

Course Outline: How Direct-to-consumer-advertising (-DTCA-) guidance impacts the use of social media. Common ways companies are currently using social media. FDA advertising and promotion issues related to social media. A structure for analysis of responsibility for promotion in social media. Handling unsolicited requests for off-label information. Recent trends in FDA enforcement actions involving social media. Recent discussions about social media in marketing of FDA-regulated products

Learning Objectives:

At the end of the seminar, the attendees will be familiar with the following:

Recent FDA guidance on controlling dissemination of information via social media. Common practices for using social media such as Facebook, YouTube, and Twitter. Meeting with FDA to discuss social media submissions. Trends in FDA review of social media information. Do’s and Don’ts for managing social media for marketing your product.

Target Audience: The following individuals or disciplines will benefit from attending this Webinar:

Compliance Management Regulatory Vice Presidents, Directors and Managers Attorneys – In-house or Outside Counsel Senior executives of pharmaceutical and device firms Marketing Management Sales Vice presidents, Directors and Managers Clinical Management

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Techniques that Matters for Marketing on Social Media

Social media is a powerful tool for increasing traffic to your site. Many of the most popular sites on the Internet are on social media, so that there is a huge user base from which to choose. Additionally, many of social media sites are free, so the only reason you would need a budget is, if you work with a company to help Internet marketing, expand your traffic. Many S.E.O companies are offering wrathful packages like best SEO Company UK and more related companies. The following is a guide to help you, Plug-in via social media >

Choose a topic that is Buzz worthy

Before you publish something on your blog, you want to ensure that your content is interesting to your readers. There are many topics that you can write about it for your target audience better. Add graphics, it is a photo or video clip will also help the reading experience. There are several paths to take, before including news, top 10 lists, controversial issues, opinionated columns or popular opinions. Info graphics are a growing trend that will help you engage your audience, and provide useful information or may be taken.

Decide if you submit your contributions

Now that you have your post ready to go with best social media company UK, you need to make a list of different websites that you want to send your messages. There are many sites such as Facebook, Stumble Upon, Digg , Reddit , LinkedIn and MySpace choose, just to name a few . If you want to create multiple accounts, keep in mind that your username standardization can help make it easier for the public to remember you through our various social bookmarking sites. Using social media marketing to your advantage, as it can help increase your website organic traffic and improve your online reputation blog.

Make Your Blog Social Media Friendly

Once you get a feel for the social bookmarking sites you want to promote your website, start adding buttons to help the process of social bookmarking easier for your readers. Consider installing a Sphinn button, a button Facebook “Like- a retweet button, or just install a widget that will add a bunch of social bookmarking buttons. To help their efforts in social media marketing, try to make your blog more -team -friendly -, organizing the format’s own post. Paragraphs with headings and bulleted or numbered lists are a great way to improve the readability of your readers, too. Busy people can flip through your post, then make sure they still get some kind of value from it.

Keep it fresh

If you update your profile seldom or rarely an activity to engage in a social network like Facebook, people will quickly lose interest in you and in your profile. Remember the adage, out of sight, out of mind. If you have a Twitter account, send a tweet, if you set up a new blog post. If you have a Facebook account, provide a status update when you add new products or services. Be careful not to get carried away when you bombard users with updates to your blog, you can probably get bored of it.

Avoid appearing as an advertiser

While you should use to promote social media sites on your blog, you should behave as a part of these communities. Although search engine marketing gives you visibility in search engine users search through social networks will be shown on the profile page for each user, and your interactions with them. Comment on posts and other user profiles. If all you need to do is put a blog, you will lose the interest of other users. If a person really likes the blog, he or she can look through your archives to read older posts.

Social Media in Salon Marketing The Real Key to Business Success

One of the most seriously saturated markets out there currently is the hair salon business. Every town and city in American has a hair salon. And if you’re just starting out determining a good market can easily be difficult. If you are searching for a good salon marketing strategy to use right now, the best has to be Internet marketing. In this time, Internet marketing pertains to all companies, whatever the industry. Yes, beauty salons can also be advertised online. Social media marketing is one way to really utilize internet marketing to your advantage.

And one of the most preferred social media sites is Facebook. It is so well-known that its creators are listed among the richest folks in America. If you’re someone that thinks Facebook is not worth the time or only for teens, you better think again. It can be leveraged to the entrepreneurs benefit. Because it is practically a society of its own, business people can easily now infiltrate it and do merchandise and services marketing there. Facebook marketing and advertising ought to be included in any great beauty salon marketing plan. It’s easy to make a Facebook page and then invite individuals to subscribe. You could make announcements about approaching sales, brand-new products or whatever else you wish too. The good thing about it is that you don’t have to pay anything for the service. It is free!

Another good online salon marketing venue is Twitter. Twitter is actually like a tiny blog. Here, you could have folks near your home follow you and then present special marketing promotions on-line. Twitter can definitely help increase your sales. You can easily make exclusive on-line offers or begin contests with salon services as the prize. You could concentrate on your company in ways you never thought possible. And as with Facebook, this doesn’t cost any money.

Social media is really big right this moment. There is no reason for you not to take advantage of it to promote your own business. Just start including social media marketing in your salon marketing plan. Soon you will see your revenue increase. For solid business success you’ve to incorporate Twitter and Facebook in your marketing and advertising plan.