London | Social Media OPH

The growth witnessed by the online market is far greater than the growth in traditional retail market.We are shopping online as never before.The economy in general is also showing signs of recovery.Growing competition will be one of the main factors to consider.Ecommerce is fast becoming the key to long term growth and sustainability of a business.As more retailers venture online for the first time with great Ecommerce design, the competition set to increase further,this indication is showing very heavily in London especially.

1. M-commerce

Mobile commerce will witness one of the highest growths in the coming year.Web design companies in London have predicted that the launch of innovative tools and third party applications will provide consumers with an even greater choice and features.The number of mobile internet users will continue to grow exponentially.Use of hand-held and mobile devices for shopping will continue to increase.Major brands will invest heavily to offer new and improved services over mobile platform.

2. Social commerce

Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.Social networking will be integrated further into e-commerce. Research into consumer behavior patterns in 2009 has already shown the positive impact of peer reviews on purchase decision of customers. Peer reviews, ratings and other forms of user generated content will continue to influence conversions. Ecommerce websites will take steps to integrate social networking with customers shopping experience.The use of social networking tools such as tweet this’ or ‘post link to Face book has been widespread in 2009 and will be further improved in the coming year.User-generated content will play an increasingly important role in e-commerce.Brands will work on integrating social media into the online shopping experience as a tool to increase customer loyalty.

3. Videos and Streaming Media

2010 will continue to see an increase in the use of video.Video commerce will be integrated further into the online shopping experience.Customer expectations will increase and brands will respond accordingly.Internet TV as well as use of general multimedia content will continue to grow rapidly. The use of interactive videos to promote product as well as offer general information will offer an engaging online experience to users.Advertisement at the start of most you tube videos has seen to become very lucrative in the advertising world with hundreds of thousand or even millions tuning in.

4. Personalization

Personalized services will remain popular. Due to the ever increasing role of e-commerce in the day to day lives of consumers, businesses will focus on delivering personalized service to customers.Websites will offer a more personalized user experience to shoppers.Web design London predict that websites and portals will deliver tailored content and options to customers in order to offer a more enriching and faster shopping experience.

5. Increased online presence for small business

2010 will see a rapid increase in online presence of SME’s and small businesses.The last couple of years have clearly shown that businesses with a strong online presence in their market have continued to do well in spite of volatile economic conditions.An increasing number of smaller businesses will invest time and effort to build a strong online profile on search engines and social media networks.

Web design companies in London will always advise you to do the right thing by your new ecommerce web design.Ecommerce design London always has top companies such as a dream creation that would give a-z consultation before starting your project.

Many businesses question why should they be engaged in social media and what would their social media presence earn them? Panthers Social media advertising London is a hit concept and marketers are dedicating time and money to their social media campaigns. Their only wish is to get more business leads. Social media ads provide opportunity to company owners to convert large traffic into customers.

Most social media ads have mini tabs that resemble a mini website. When users click on the ad they are led to Twitter or Facebook messages posted by the company. They may also watch YouTube videos of the company without leaving the page. It is known that many users rarely click on ads placed beside their search results in major search engines, but the scenario is quite different for social media advertising. Users are interested to see whats going on in the company and learn more when they click on an ad.

According to the latest survey consumers spent on average of 30 seconds interacting with the social media ads which is way beyond the time spent looking or interacting with a Google ad (which is 11 seconds). It has also been seen that more users click on the social media advertising than on other online ads. In a case study a cleaning company had 35 out of every 1,000 users clicking on their Learn More button as opposed to 1 out of 1,000 for general online ads. What is more, social media platforms are creating new ways to make social media ads more engrossing and accessible to their users.

Now that the value of social media advertising is established let us take a look at the potential of two leading social networks in boosting your revenue:

Facebook

In the recent statistics Facebook claimed to have more than 700 million users. There is huge potential from using Facebook ads:

If your product is innovative and useful, has been based on some ground breaking idea, or requires concept selling then Facebook is the place to promote it. People coming in to Facebook are more open to educate themselves.
If you have released a new version of any product and want to ask the users about their views then Facebook is a great medium. You will get feedback directly from the customers using your product, thus you can completely rely on the evaluation.
You can share useful tips through articles and blogs posted at Facebook. This will let the users know you are knowledgeable and an authority. It will keep the follower engaged and also enrich the knowledge of users.
If you want to get closer to customers then social media ads on Facebook are a great way. You may redirect the users to your contacts or enquiry page where they will be able to clarify any doubts.

Twitter

Twitter offers much scope to social media users to convey a message to a large targeted audience. You can use the social media advertising for the following purposes:

Announce the release of new products, special offers, deals, collateral release, etc. Social media ads on Twitter have enormous potential of reaching out to a large pool of audience within a short span of time. By using proper hashtags you can get maximum benefits.
You can share interesting articles, news, blog posts, etc. and make the people aware of your expertise in the trade.
Many companies also use Twitter for their customer support. Provided the support staff are well trained in using various features of Twitter this can provide great real time support.

The chances of earning handsome revenues through social media ads abound. You have to just get started!