Your dental office knows it wants to establish an online presence and with a website already set in place, you’re on the right path. However, setting up and maintaining a website is really the tip of the iceberg when it comes to getting your name out to the internet audience. Increasing your involvement in social media (or just getting started with it if you haven’t done so already) can be a great addition to your marketing efforts and here’s why:

Social media gives your dental practice more personality Your posts on Facebook or Twitter allow you to build a little character while communicating with the people that are following your page. You can use status updates on Facebook or Tweets on Twitter to engage your audience informally or with a sense of humor if you’d like. The point is, your audience has a chance to see you as more than just a stiff, no-nonsense dental office.

It allows for greater doctor-patient communication Chances are the people following you on Twitter, -liking- your page on Facebook, and reading your blog posts are either current patients or potential patients. Knowing this, you can make your content relevant to what these people want to hear such as posting interesting news articles on dentistry, keeping them updated and informed with news about the office, or offering special deals and discounts exclusively for your social media followers.

It ultimately gives you better web presence The more engagement you have with social media, the larger presence your dental office will have on the internet and won’t just be limited to your website. The more content you generate and the more avenues your office takes to present its message, the more searchable your office becomes to those using Google, Yahoo! or Bing to find your office.

Social media is an important part of a comprehensive internet marketing plan and we at Dental Net Designs would be more than happy to help you get started on it.