The Zen of Social Media Marketing

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Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!

People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the -zen- of social media marketing: how to access all the benefits of social media marketing without the stress!

It’s no surprise that digital marketing guru Chris Brogan chose to write the book’s foreword. Brogan’s philosophy of putting people over platforms aligns perfectly with Shama’s style of nurturing very real, human relationships through online mediums. She sees the internet as an extension of (not a replacement for! )#) community and draws on common real world interactions like coffee houses and office-networking events to illustrate her point.

It’s a great reference book as well, because there are entire chapters devoted to one social media platform. The chapters on Facebook, Twitter, and LinkedIn are fantastic. Tells me everything I need to know about those sites: how to start a page, success tips, everything.

Many books written on the topic of social media spend the majority of their time persuading readers why they need to incorporate social media into their marketing campaigns. However, what these authors fail to realize is that the majority of readers no longer need to be convinced about the power of social media marketing, but how to effectively leverage these tools to spread the word about their product or service. I suspect many people might have given up in their quest to find a social media marketing book that combines the why and how to use social media marketing.

This book immediately captured my attention because she starts off with a story you am sure many people that are in the startup phase of developing their online presence can relate to. Kabani immediately empowers readers to embrace the belief that they too can become “Zen marketers. ” She quickly addresses the frustrations that many new to social media experience. Kabani enables readers to realize that many “… people fail at social media marketing [because] they don’t have a solid foundation… They don’t have a brand… they have absolutely no way of differentiating themselves from the competition. ” I was happy to see her raise this issue near the beginning of the book because many people have a tendency to get wrapped up in the tools and fail to evaluate whether they have a product or service that people desire.

Once this issue has been resolved, Kabani dives right into offering various components that enable one to experience social marketing success and even provides helpful acronyms such as ACT, BOD, etc. that will aid readers when formulating their social media marketing strategies. Armed with the knowledge of how to efficiently use these tools, she offers tips on how to create a social media policy along with a variety of methods to measure your efforts. You will thoroughly enjoy this book and believe the depth and amount of information shared in this book will no doubt leave readers feeling Zen.

Let you check out The Zen of Social Media Marketing today. You will get an easier way to build credibility, generate Buzz, and increase your revenue or you can find other books that instruct you the ways to success in social media marketing strategies from our cheap books online stores – http://www.buybookscheap.us

Instagram- A powerful societal channel to show your organization

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Socialnetworking has disperse in almost all areas whether it is organization or particular functions today. Under social networking, photo sharing has-been enjoying a major position, because of the advancement of Instagram. Today, the Instagram software is becoming highly popular with increased than 80 mil customers, who appreciate using cool filtration and adjusting their pictures through providing special effects, just before spreading the pics using friends and followers. Corporations as a way can utilize this sort of social media marketing to create noticeable their corporation and acquire more instagram followers. Infact, folks appreciate graphic photographs that are seem and therefore, posting photographs of products or services can make them generate an appreciation closer. This sort of advertising that is social will be the one that encourages to forge brand devotion. Need for purchasing instagram followers By Instagram being truly a social networking site, fresh possible that will certainly be used is offered. In the event that you buy followers, you’ll not be unable to construct your area and become one of this image-spreading website’s very popular users. That’s why you ought to get more followers in a time that was short to generate your page popular, discussed, adopted and liked. Instagram offer your business having several advantages, if somebody handles to obtain more instagram followers that’ll enjoy your images. Before several years purchasing Instagram followers that were cheap features really worked for several. Obtaining Instagram followers that are inexpensive adopted to the site and will certainly make you more popular. It’ll enable using self-marketing. Where’s popular within the sociable neighborhood is definitely an ego boost for a lot of there it’s a good for freelancer and business. This site is addictive and contains many customers who devote hours in researching it. Impact of such media that is social Social advertising provides swayed the life of men and women to a wonderful level in the time that was present. The most recent trend in advertising ways is by using instagram of uncovering providers and the merchandise of small business ventures one of the followers as part. in practice including geo tagging, assorted strategies come regarding this, applying hash tickets etc that effect your company method to be come closer to by the people and enrich their devotion in your direction. So you must emphasis to obtain additional instagram followers to improve your organization exertions.

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Citi Simplicity vs Slate by Chase

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With the economy hitting new lows, Americans are descending further and further into debt. Although sometimes this can be mitigated by tightening up the belt and saving better, sometimes this is not enough. For these people, balance transfers have become a very common way for people to help slow down growing debt for long enough to pay it off. As balance transfer cards are a great way for credit card companies to pick up new customers, the market for these cards has become very competitive. Citi and Chase in particular have very good deals for people with excellent credit ratings.

Citi Simplicity

The Citi Simplicity Card offered by Citi Bank is one of the top choices for balance transfer credit cards. It offers a 0% introductory APR on not only all transferred debt, but on new purchases as well. This rate lasts for a remarkable 18 month period, at which point it will increase to something in the range of about 13-22% depending on how good your credit is. The better your credit is, the lower of an interest rate you will get. They also do not charge any late fees, annual fees or penalty fees. For each balance transfer, there is a fee of 3% at a five dollar minimum.

Chase Slate

Chase offers a similarly good deal for balance transfers known as Chase Slate. Like Citi Simplicity, Slate has a 0% introductory APR for people with excellent credit. However, it only lasts for a 15 month period. This is still quite good, although it is not as long as Simplicity’s introductory period. However, this difference in APR may be mitigated by the fact that Slate has a 60 day period in which there is no balance transfer fee. People with extremely good credit can also get a regular APR of about 12%, which is slightly lower than Citi’s deal.

Which is Better?

Choosing between Slate by Chase and Citi Simplicity for a balance transfer card is something that depends entirely on your specific debt situation. If you have an amount of debt that will take longer than 15 months to pay off, Citi Simplicity is probably the better deal as you will have a short time accruing debt at a higher interest rate. However, you may find that the lack of balance transfer fees with Slate is more worthwhile. Before committing to either, you should calculate what your balance transfer fee with Citi Simplicity would be, then see if that number is greater than what new debt you would acquire after the introductory period of Slate expires.

Ultimately, Citi Simplicity and Slate by Chase are two of the best options out there for balance transfer credit cards. Consider what your current debt situation is, do some math, compare credit cards then determine what the best deal is for you. If you find that neither of these plans suits you, be sure to look into some of the other plans offered by these companies, as well as Bank of America and Capital One.

social media making small businesses grow large

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Social media helping small businesses grow large…

It is a well known fact that any type of business cannot survive amongst the competitive market without promoting itself. Banner advertisements, television commercials, flyers and brochures all are a part of the traditional promotional campaign. Today however these traditional advertisement methods are no longer effective .Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. . This is the age of social media marketing, where promotion of products, services and businesses is done on social networks like Facebook.

Facebook is the leading social network with the largest user base in the world. The platform equips a marketer with extensive features which help in increasing brand awareness and in promoting business. One of the most successful and effective method of promoting your business is Facebook Applications. Applications for Facebook are being developed by professional Facebook app developers like SocialAppsHQ who cover a wide domain. A Facebook application powered by SocialAppsHQ can be anything from a Gift Application to Coupon Application, RSS feed generator to a My Yelp Application. As long as your app is original and unique in idea, your business will benefit from it. Facebook Gifts App is one such interesting application allowing fans to gift virtual branded items to their friends. This increases the brand recognition and fans base of an existing business as well as potential of new revenue. In order to understand what Facebook gift apps are like, it is important to look at the available options extended by a flexible application and the manner in which it uses these options. These could include:

1.Sending a Gift: This is a page that can be used to send gifts to friends. These gifts could have an associated price or could be free. When you send a gift, the recipient receives a notification from Facebook.

2.Publishing It: You can publish a story on the user’s wall, which illustrates the gifting process. This can be done with the help of the Facebook streaming feature.

3.Share: You can also select a list of friends who you would like to share this gifting idea with, and share your joy of giving by publishing it on their respective walls.

4.Amplification: You can amplify the picture of the chosen gift. The page can also provide a list of received and sent gifts for your reference. This will help you keep track of them.

Many businesses are today using such applications to create greater awareness of their products and services, as well as to build their brand image.

Using Facebook for Business Often time’s businesses think setting up a Facebook business page is the end point. But industry observation is, a business page is just a starting point followed by the below process.

1.Choose right Application provider which provides business applications which will enable engagement with business social network

2.Enable the pages for public searching/indexing

3.Publish and promote the content

4.Track engagement and reach out to leads and improve the business potential

5.Manage the applications and update content on regular basis

The biggest bottle neck for small businesses today is to build a community on Facebook and to enable the continuous engagement with their social network. In this case the only option is to start with the current social ecosystem including your customers, vendors, employees, friends, partners and use the viral nature of social network to increase the visibility

About us: SocialAppsHQ, the developer of various app, has developed a complete range of applications, enabling small businesses to have a unique presence on Facebook. SocialAppsHQ currently provides 13 applications enabling 211,000 brands. Our applications are designed with least tech-savvy business manager in mind – they are intuitive, streamlined and affordable. They are easy enough that they can be setup within 3 clicks and flexible enough to suit the needs of the most creative marketer or advertising agency.

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Social Media Case Study With Wizarding World Of Harry Potter Theme Park

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Social media marketing is not really about wizards, but I do have an interesting story to tell you where wizards, and lots of other people, did benefit from this new way to market a business online.

The vice president of marketing at Universal Orlando Resorts had the responsibility of planning a marketing strategy to introduce the new Wizarding World of Harry Potter Theme Park there in Florida. She could have chosen any media form she desired, any marketing platform, with a potentially huge price tag attached.

What she chose to do was to tell 7 people about it. Thats right. She told the 7 most popular bloggers about it, and she told them on a secret midnight webcast that she ran. She invited those 7 bloggers and introduced them to the new theme park right on the webcast. Can you guess what happened next? No.. she didnt get fired!

What happened was that people talked about it. The 7 bloggers blogged about it right after the webcast. Lots of their followers blogged about it also, and talked about it with family and friends all over the world, and put it on all of their social sites where it would be spread by connections in those places. Main stream media follows those blogs and they wrote about it. Within 24 hours of telling 7 people, 350 million people heard about it. 350 MILLION people.

Initially, the vice president of marketing thought she might be fired given the reaction of her bosses who thought she should be doing television commercials, magazine advertisements, and telling the press. She wanted to tell 7 people and it turned out pretty well. This is a demonstration of earning attention getting people to talk about you, spread your ideas, tell your stories as opposed to buying attention (advertising) or begging (public relations).

Now you may be thinking, I dont have a business the size of Universal Orlando Resorts most of us dont. However, businesses of all sizes are using social media right now because that is where the people are! And if you think about it, people and attention is what we are all looking for when we market a business or service.

The traditional ways of marketing are buying and begging that we mentioned, along with bugging (sales). The new way to market is to earn attention to pull prospects and customers into your world instead of pushing out a message (advertise).

Right now there is a buzz about social media. You may be participating already, or you may be still considering how to plug in. At some point, most businesses national brands and local brands will need to participate. Yellow pages and newspapers are not where the majority of people are looking for business information anymore.

One of the main differences in social media marketing vs. traditional marketing is cost. The low price tag of social media means that any size business can engage in marketing their product using this new platform. Time is the key with social media. A small business can choose to learn how to market with social media and do all the work themselves, or even pay for some consulting work or a social media guide and then go to work.

Larger businesses hire someone in-house to be their social media manager, or outsource the work to a service that specializes in social media marketing. Either way, the key is having an active system in place because just as the example above demonstrates, once you start putting the word out about your business on a social website someone is bound to comment or engage with you. It really isnt social to ignore a response that you will get.

Questions will need answered, comments will need addressed, and simply participating in the conversation will grow the social presence of the business. Social media can become very viral quickly. If you incorporate real and creative marketing ideas and strategies that will educate, enlighten, or entertain your market, the same as you do with offline advertising, people will help you spread the word.

There really isnt magic needed to do social media marketing. The magic is what you will enjoy when you put forth the efforts, really engage with a community online and build an active website presence.