Author: blogger

Social Media Marketing Training is benefited for marketing and public relations

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E-merchant academy is an exciting opportunity for graduates that who wish to embark on career in the online media marketing industry and also for working professionals. We provide hands-on training with in-depth of digital media marketing. Our experts with the objective of driving online thinking came forward together to create series of useful and essential courses. We guests from wide variety of backgrounds with high levels of expertise as well as our platform are for sharing the information and knowledge.

Social Media Marketing Training is benefited for marketing and public relations where professionals are in agencies, corporate marketing departments as well as customer service representatives. We provide the superior services to small and medium businesses across the world. We plan, create and develop the world class strategy which provides the optimum results for the client. We also provide creative and effective online marketing communication services at affordable cost. We have more experience in providing online marketing services in various places where they makes us top class service provider. Our courses includes, the importance of campaign structure within your PPC accounts, targeting your marketing PPC spend, build in flexibility to monitor success and evolve your PPC campaign, tracking sales conversions, pay per click bidding strategy. SEO Training India programmer and subsequent workload begins by looking at core search engine optimization (SEO) principles and how to apply them to digital marketing campaigns. We allow them to be the better equipped which is to analyze and address the challenges of search engines which change their algorithms and process quite frequently. SEO is newest and hottest outsourcing trend for India and there are at least 300 companies which are specializing in SEO outsourcing only. SEO is essentially as team activity so our students can learn to work as team for different assignments.

Clients can actively take part in our cities which are specialized communities of user generated. Our experts content, networking and events which can be consumed through our website, newsletters, social media and in-person at conferences. We designed to equip the students with balanced theoretical and practical knowledge. Social media marketing will continuously play a bigger role in Internet marketing. Search engines like Google and Bing, now integrated the social media into search results. Clients can develop solid social media strategy which meets your prospects needs socially while producing real results from business perspective, such as leads, sales presentations etc.

Mukesh Ambani Transforming Corporate Social Responsibly Model

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The greatest men who have walked this earth have always emphasized on giving back to the society. And Mukesh Ambani, chairman of Reliance Industries Limited (RIL), thinks no different. On the appendage, he has been advocating a change CSR model (corporate social responsibility) into a “continuous social business through enterprise and entrepreneurship”.
RIL has had a long tradition of supporting larger societal institutions in the field of education, healthcare, youth empowerment and much more. At Ficci AGM held on Tuesday, Mukesh Ambani suggested many a fine reform models quoting that, “The purpose of any business cannot be only profit. Profit for the shareholders is important. But unless entrepreneurs have a larger purpose and businesses that change lives of millions of people, a sustainable business cannot be created.
And who better to suggest reform in CSR than the man who knows the significance of co-operative augmentation for the larger good the best. Just last week, Mukesh Ambani struck a $9-billion deal with British energy major BP that would bring India its biggest FDI so far. And RIL’s gas and oil finds off the Andhra coast is estimated to save India some $9 billion in import bill; a rather huge sum of money that can be diverted towards the making provisions for healthcare, education and skills for those who are deprived access to these basic necessities.
Ambani also suggested that outlays on healthcare need to grow manifold in terms of its repute, quoting that, “Our demographic dividend, the youth and the young, are largely unprotected and uncared for. We will need to radically transform healthcare delivery to all our people.”
He emphasized the surging need to invest in economic growth and development from inside out in this spate of inflation. He suggested that the focus of development should be agricultural and rural development and empowerment, as it is this section of people who form the larger section of end users who are most directly affected by fluctuation in the economy.
He spoke of the under-leveraged consumer class from the tier II and tier III regions, which are still at the pith due to their backwardness in economic know-how and functions of modern day world. It is this class of people who are in dire need of transformation in terms of awareness, education and basic societal skills, and only then can the economy prosper in tune with the larger vision the government hones dear to its plans.
A visionary like Mukesh Ambani, a philanthropist of the modern world, is one of the many leaders who today realize and understand the need for personal empowerment and co-operative growth rather than isolated vertical advancement. His vision for transforming CSR towards improving the overall societal utility value is definitely a noble endeavor with immense reflection.

Steps To Sell Your Boss On Social Media Marketing

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With words like tweet, blog and unfriend entering our standard lexicon, theres no question that social networking has a significant place on our contemporary culture. And its no surprise that many companies have been using social media to connect and communicate with their customers online.

But the benefits of social networking arent always immediately apparent to some. And that is especially true for businesses who are interested in having a lot of control over their brand name and brand image. Convincing some that every business has something to gain from social media marketing can be difficult. It can be hard to see how social media marketing can result in a positive return on investment (ROI).

When it comes to convincing your boss or colleagues to invest in social media, it helps to have a plan. Here the seven steps you can take when it comes to selling social media marketing to your boss or company.

1. Explain how social media is an unbeatable research tool. When a company is effectively tapped into the social media landscape, they get to hear a lot of chatter that they wouldnt hear otherwise. Those engaged in social media marketing campaigns will be able to monitor channels for any mention of their company, competitors, industry, clients and potential clients. Setting up a social media marketing listening campaign lets a company know who is participating and what is happening.

Thanks to tools and services like Quantcast, Alexa and TweetMeme, it is now easier than ever to track and measure what people are talking about online. This information is invaluable for developing future marketing strategies, both online and offline.

2. Match the benefits of social media marketing with your companys goals. Whether your company or your client is a service provider, a business to business specialist or a business to consumer retailer, theres a social media marketing strategy for them. But in order to convince others of social media marketings benefits, you have to be aware of the companys goals. Do they want to enhance their customer service operations? To they want to reduce costs? Do they want to manage their reputation? Social media marketing can do a lot to help achieve all those goals. When you know what your boss or company wants, you can show how social media marketing will help them achieve it.

3. Start small. Even if theyre not bullish on social media marketing, your boss or others at your company are probably aware of the range of social media applications and services that are out there. They may think that launching a social media marketing campaign will be a huge undertaking, one that will require many work hours just to set everything up.

But thats not necessarily true. A social media marketing campaign doesnt have to include a setting up a Facebook Fan Page, a Twitter account, a blog and a YouTube channel. In fact, its often easier to start small. Figure out which service will best match the stated goals of your boss or your company. It may be something as simple as registering a Twitter account and starting to engage people via tweets. Starting small requires little time and less cost. But the results can become apparent quickly. You can even begin to measure such results with a tracking service like Quantcast.

4. Set up a strategy and follow it. A social media marketing campaign can appear strange and different, even to people who have plenty of marketing experience. If you dont have a clear strategy for implementation and execution, reactions to your plan will be understandably skeptical to your social media marketing strategy. Take time to explain each step of the plan, describe why its being done and how it will benefit the company.

5. Look for examples of social media marketing success. Lots of businesses, large and small, well-known and unknown, have been able to already achieve a lot with social media marketing. From Charles Schwab to FujiFilm to Goodwill, there are countless examples of companies who have been able to successfully use social media to achieve their corporate goals. Find them and broadcast the results.

6. Anticipate Questions. Its natural for people to be skeptical of new things and new ideas. While you may be well aware of the benefits of social media marketing, keep in mind that resistance may simply be the result of some people being overly cautions. Thats why its important to anticipate any and all questions or objections someone may raise. Find good case studies and other examples of social media marketing successes. Have these on hand to use as examples. Here are some common questions that skeptical bosses may have about social media marketing:

Our customers arent online. This line of reasoning is being used less and less, but some companies may still think this is true. The truth is, at the cusp of the 2010s, nearly everyone is online. Online activity isnt restricted to any gender, income level, education level, or location. There are countless surveys to prove this. One of the largest survey groups, the Pew Research Center, frequently provides data for online use, broken down by several categories.
What if someone writes something bad? This is a common fear among those resistant to social media marketing. But studies show that when companies engage with customer complaints and criticisms, they end up looking better than before. Mention that people will likely complain whether youre engaged in social media or not. Its better for nearly every brand to appear involved with its customers. Even the angry ones.
Its too time-consuming. After setting up social media marketing accounts on networks like Facebook and Twitter, the actual maintenance doesnt take that much time at all. You can spread social media marketing efforts among the staff, or you can task a single person to handle it. Either way, social media marketing doesnt require countless work hours. Create a timeline showing the typical amount of time one will spend on social media every week to help prove this point.

7. Make your case. Prepare a short, punchy presentation that hits on all the above topics. Give your boss or colleagues plenty of time to ask questions. Think about your boss or colleagues personal preferences and consider how you can best sell your social media marketing idea. And remember that there may be some things you dont know. Social media marketing is still relatively new, and that means that there are still many unanswered questions out there. Be honest about what you dont know, but make sure to point out all possible benefits to social media marketing.

Social media marketing is an exciting new medium that companies can use to achieve just about any business goal. By convincing your colleagues or your boss of the effectiveness of social media marketing, youll be on your way to discovering the enthralling, challenging and rewarding new world of social media marketing.

Social media for business

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Today’s fast pace marketing arena has moved to social media. It’s affordable and connects with your customers and future customers with a personal contact. Your social media presence is crucial rising you past your competitors. Google is still king but not for long. Sites like Facebook and Twitter and gaining market share and improving their grasp of the public. Facebook alone is adding features to explode it’s on line time; the time a user stays on the site. Let’s take a look at some of the social media sites.

Facebook is about to take over Google. Businesses are moving over to Facebook with “fan pages” to interact with the customers. You can find a companies Facebook page and see what is the latest changes or upcoming events that the COMPANY change instantly. It is not like they can not do it now but changing or updating a website either takes a full time employee to manage the website or you have to go to your website company to get something changed. Meanwhile companies can change their page information relatively easy or what most are doing now is hiring a Social Media Manager to work part time on spreading information about you your company.

Twitter is a funny little animal that man want to fight. The general population thinks it’s just a site to tell people what time the went to the bathroom or they just ate lunch – who cares – I know. But as we have embraced Twitter in the business word it is real time updates on promotions, products, what is going on during an event, and so on. Persuading your customers to follow you on Twitter is crucial to your business.

LinkedIn is the world?s largest professional network with over 80 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. Again, I think the key word here is “networking” with other automotive owners and see what is working for them or where you should stay away.

And many many more – There are hundreds of social media sites and no you can not keep up with all of them. Your expertise is to run your business; not sit in front of the computer and update all the time. Let a Social Media Manager do the work for you at a fraction of the cost. I hear all the time ‘I can do it’; well how is that working out for you? Social media is one big time suck. If you do not have the proper software to run updates and post to multiple locations your day will be gone before you know it. Does that mean we have all the time in the world? No, it’s what a media marketing manager does – automate! Most companies spend thousands of dollars on automating software to improve speed and accuracy to pinpoint posts and updates. Run your business and don’t get caught up productivity killing venture that can be done at a fraction of the cost of you or having an employee.

Steve has been in sales and marketing for over 25 years. With the growing market of social media and the demand for small companies wanting to have a social presence; he has added this valuable service. Please visit http://LGsocial.com for more information if you want to grow your social presence.

Key Tips To Enhance Customer Engagement On Social Media!

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Whilst many businesses make a genuine attempt in keeping their social media pages active by the frequent posts, they often fail to analyse the responses their social media strategies generate. As social media is a two-way communication tool, your posts should be engaging enough to resonate with the audiences and spark a conversation with them. If you are not getting the desired response from your audiences, you need to re-think your social media strategy. Some of the tips that will boost social media engagement with your target audience are as follows:

1)Make Use of Visuals:
Many studies suggest that visuals are far more powerful in conveying messages to audiences than plain text. It immediately captivates the audiences attention and compels them to respond. Social media posts with photos receive 93% more engagement than the ones without any photos. They are also more likely to be shared than the contextual posts. As a result, for enhancing your social media engagement, make sure that your social media posts are always accompanied by an enticing visual. Ask your followers to caption an image as it would enable the audience to interact with the brand. Consequently, making use of effective visuals helps businesses to reach out to a wider audience and gain participation from them.

2)Ask Questions/Feedback/Suggestions:
Asking for input from your followers makes them feel important and a part of your brand. Engage them by asking them thought-provoking questions related to your industry. Involve them with your brand by carrying out a fun activity. For example, whilst launching a new product for your business, ask them to suggest a name for it. Show them their feedback is valuable to you and ask for their feedback/suggestions on what they would like to see more.

3)Share Customer Testimonials and Experience Stories:
Your potential customers would be interested in finding out about the experiences your previous customers have had with your business before making a purchase. Highlighting your customer testimonials and their experiences makes audiences understand the kind of services they can expect from you. Additionally, tagging those clients whilst sharing their stories helps to build engagement and create a greater buzz.

4)Organise Competitions:
A simple and fun-filled competition is one of the best methods to boost engagement whilst gaining many likes/followers/connections. Organise a competition on a special occasion and relate it to your products/services. Also, offer some amazing giveaways as prizes to your fans. Lucrative prizes easily attract audiences as people love to win gifts.. Once your contest becomes a success, you can expect many more loyal fans to be waiting for your next competition. Activities of this kind make your brand popular amongst the audiences and also help spread a lot of brand awareness.

5)Share Inspirational/Funny Sayings:
Share inspirational/funny messages that inspire your followers, make them laugh or help them relate them to their lives. It makes audiences look forward to your posts as it has healthy mix of informative posts about your products as well as some more casual posts that will capture their attention. For example, a funny message on Monday mornings would surely be liked by your audience who dread Mondays.

Building conversation with followers, engaging them and listening to them strengthens your bond with your customers and helps you gain their loyalty. Social media marketing (SMM) services are not restricted to updating regular posts on your page, but it involves encouraging participation from your followers, interacting with them and building a loyal fan base. Since social media is an integral component of online marketing, hiring a professional internet marketing services provider for managing all your businesss social media accounts would be a wise investment.