Month: April 2019

Phenomenal Growth Of Social Media Development

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What is Social Media?

Social media is a powerful tool for community interface by taking advantage of the reach and scalable publishing techniques. Social media use web-based technologies to transform it to an effective interactive and collaborative tool with the objective to empower people with user-driven content. Social media establishes a network comprising of individuals, groups, organizations by a fusion of technology and Social interaction for value-based constructions.

Why Social Media?

Social media have been modernized to reach consumers through the internet. Social media is a big hit for both big and small business enterprises. Credible brands are utilizing social media to reach customers. Social Media permits users to share content, opinions, insights, experiences and social networking between individuals, groups, organizations and businesses.

Purpose of using Social Media

Social media has enjoyed phenomenal growth and has a global presence and hence they cast their net to a broader range of consumers. Social media has become an effective application for business marketing, sales and brand equity.

Social Media Development

Social media is a powerful tool for business applications which provides inputs on customers requirements, client-interface. Due to tremendous growth of social media platforms over the period it is imperative that social media participation ushers responsibility and careful planning in analyzing audience and target groups. Social media development is a gradual process of analysis of prospective clients which will facilitate the firm to devise suitable strategy to choosing appropriate modes like blogs or video messages.

Social Media Developer

Our social media developers are conversant with the objectives, goals, targets and audience market and then create applications that divert the traffic of the visitors to us. Our applications created by our social media developers are unique in design, creative, user-friendly and building clientele and also enable them to enjoy social recognition.

In social media development we provide the following value-based services to our customers:

Creating exceptional applications
Strategic planning tailor-made to clients requirements
Application management and user tracking
Attractive designing
Guaranteed listing in application directory
Improved brand promotion and increase in sales

How Society Works A Few Critical Elements Summarized

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Why do people do what they do? What really explains our behavior? Are those talkshow hosts and columnists really making sense?

The media, not to mention daily conversations, are filled with overly simple explanations of social behavior. Prominent examples include the “follow the money” explanation of why politicians and corporate executives do what they do. Another class of explanations explains everything in terms of reproductive urges. Everything is really about sex. Sex, reproductive urges, and money do explain some of human behavior. Most any economist, psychologist, or sociologist will say that sex and money are not complete and comprehensive explantions of human behavior.

Mass Media Influence – Television, newspapers, radio, magazines, and the World Wide Web condition our perceptions of ourselves and of what’s good/bad/problematic in the world. Television and magazines are especially powerful influences on our images of beauty, success, and fitness. This aspect of the media has been so heavily, and accurately, covered by others that there is little point addressing the subject here.

Peer Pressure – People encourage us to do things, or at least plant ideas in our heads

Psychological Drives and Impulses – Emotions, errors in perception or reasoning, and drives for such things as group affiliation, safetly, reproduction, and affection exert strong influences on our behavior.
Free will is clearly constrained by individual psychological makeup and culture.

Biology and Genetics – Biology and genetics are sometimes used interchangeabley, but they are not interchangeable concepts. Genetics refers to inherited traits and the biological material that transmits those characteroistics. Biology encompasses many, many processes that occur in the human body. Biological processes and genetic traits are obviously linked to many physical and mental characteristics. Our phyiscal and mental characteristics certainly influence our lives in many ways. No geneticist would ever defend the general position that anyone with trait X will do Y.

Socialization – This is the process of learning about language, good bahevior, bad behavior, “proper” goals and aspirations, and other cultural information that we need to get along in society. Socialization does not proceed in the same way for people of a particular race, religion, ethnic background, or social class. All of this things influence what we learn.

Much socialization, arguably the most important part, occurs before age18. For a person to make a major change in how they were socialized (“brought up” in popular language) is difficult. The desire for change or the ability to succeed could well be influenced by the same socialization that’s now causing a problem.

Family, peer groups, schools, churches, and the mass media are all agents of socialization. We learn about God and morality from church and family and friends. We learn the knowledge and skills deemed important for the individual, with much of the learning taking place in school. The content of the messages we encounter is largely beyond our control as children. Even as adults we can only exercise limited control of our own socialization. Rising

Standards and Expectations – I’m thinking of the rising standards that people feel they must live up to. People think that they need to do much more than their parents did. Parents need an intercom system for the baby, a minivan, a yard for the kids, and a college savings plan. This thinking is healthy for those who sell intercom systems, minivans, and suburban real estate. Parents and the natural environment suffer over things that are not necessary for proper child development, or good for the environment.

The standards for being a a success seem to keep going up and up: “He’s 40 but can’t afford to live in DuPont Circle (or substitute any expensive neighborhood) and drive an Acura. What a loser!” The standards for being a good provider go up with the proliferation of new, pricey products and services that can supposedly turn parents into good parents.

It should now be clear that social behavior is more than just a matter of biology or genetics or money. There is much more involved than people simply deciding to do this or stop doing that. Social forces that are hard for us to understand combine with psychology, genetics, and biology to influence us. By extension, our schools, churches, families, and governments are all influenced by various social and psychological forces.

Incorporating Social Media as Part of the SEO Strategy

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There are three main components of a strong SEO strategy – quality content, link building, and social media. While most marketing managers are aware of the importance of quality content and link building they have yet to grasp the importance of social media. However, search engines have changed their algorithms – the way in which they rank websites – to include social media as well. This makes it very vital that marketing managers pay attention to social media when designing an SEO strategy in 2014.

Social Media More Than an Additional Platform

Social media was not available when SEO strategies were first being implemented for online marketing. However, in the past year, social media use and availability among target customers has grown exponentially, making it important that marketing managers plan content for this platform as well. However, your social media strategy should be integrated into the overall marketing strategy as search engines determine the quality of online content by evaluating the number of mentions and links that social media provides to a particular brand. This means that you can use social media to drive visitors to your website directly and also use it to improve search engine rankings, increasing your website visibility indirectly. In 2014, companies that use social media in a large way in their marketing campaigns are likely to see better results than those that continue to ignore this platform.

Link Building

A more traditional way of increasing search engine rankings is by using link building. This is simply the number of hyperlinks other websites have to your site. Search engines rank websites with a greater number of inbound links higher than others, though the quality of the sites that provide the inbound links also matter. Link building is time consuming and requires patience – however, the results are worth it. One effective way of building links is to agree to write guest posts for blogs where you can provide links to your website or other blogs and content you have written.

Quality Content

The third component of an effective SEO strategy is the creation of quality content. You need to ensure that the content created meets the needs of the target audience and engages their interest. For this you need to have a clear picture of the target audience and put yourself in their shoes to understand their needs. Before creating quality content, you also need to research keywords and ensure that there is relevant content for all keywords. You can distribute your content among blogs, articles, white papers, and ebooks as long as the content is useful for the audience you have in mind. For instance, when you are creating content for a children’s clothing website, you can include information that is relevant to parents – safety of children as they play, pesticide free clothing, toys, and so on, relevance of color in stimulating a child’s curiosity, and so on. By providing content that is not just pushing the products but also informing the audience about issues that interest them, you will be able to hold their attention.

Tips for Crafting A Great Social Media Marketing Content Strategy

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Social media marketing comes with its own perks. There are benefits for an online marketer, who knows what tactics to employ to help achieve specific venture goals. Whereas the hype surrounding social media marketing may sound easy, there is a whole lot to be done in terms of planning and execution. To achieve this success, here are tips to help you execute this strategy.

Generate Great Content

When you craft a social media marketing campaign, specific focus should be placed on your customers. Since you are in the business to satisfy your client’s needs, there is a paramount need to give such clients just what they are looking for. For conversions to take place, these customers need to believe in the content that you will have on your site to support your products. Always keep the customer engaged through fresh, top shape and reliable content that not only helps them get solutions for their problems, but also gives them value for the money they used on your site. Since you may be up against other sites with similar offers, the catch here is to have excellent content that keeps you in the lead. Customers will always go to sites whose content has made them authorities in the search engine world.

Sharing Content

You have managed to create good content and you are drawing traffic. However, you will not achieve much, if you cannot share the same. Your target audience will remain engaged and tied to the site if you link up with relevant sources. A venture that keeps sharing its content on social media platforms does not only get more customers, but retains them for repeat business. In this light, you need to diversify the content by getting clients or users to share the messages with others, this way your reach will grow further out. The secret again is sharing content when your audience is active online. Real-time interactivity with existing and prospective customers is an added advantage.

Assess Social Media Marketing Content Success

It is one thing to embrace a solid social media content marketing plan, it is another thing when you are able to monitor the effectiveness and success of the said strategies. Measuring this success helps you to decipher where the business is heading. At the same time, you will be able to take note of whatever adjustments are needed to enhance the end results. Keep monitoring on different platforms and make changes on platforms that are yet to find footing. If you are able to use new trends on different platforms, you will finally enjoy more conversions.

Acknowledge Your Associates

Marketing content through social media is not a one-sided affair. Yes, you are leading the onslaught, but you will definitely have second and third parties. Ethically, acknowledging other players who have partnered or taken part in your marketing campaign will go a long way in creating the much needed business relationship. If you leave a good word for the people sharing your content, they will feel welcome to share and re-visit your page. This is a winner when it comes to getting new leads and customers.

Analyze Your Competition

Your content strategy has so far turned out well. Your monitoring tools have also recorded impressive entries. Since you are now a leader in your niche, how about listening to how the competition is reacting. It is advisable to read what others could be doing. Who knows, you may pick up a lesson that will help your business keep its top spot. If there are ventures that are way ahead of you, it is good to pay attention to their posts. If you can build liaison with the so called influencers, it can be a ticket to getting a bigger traffic volume.

Are you a business in need of help? Bulldog Marketing and Sales offers a FREE 30 minute pet marketing consultation. Contact us to set an appointment by visiting our website at www.BulldogMS.com.