Month: April 2018

Mobile App Strategy for Your Business

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The latest statistics indicate that internet users are slowly moving from PCs to Mobile devices like smart phones, tabs etc. for surfing and social media interactions. The reason for this shift is clear that mobiles can now fulfill their many needs. Internet speed on mobiles has increased which is significantly contributing to this trend. Studies have shown that on an average, people check their mobile phones over 150 times a day. There is every reason for a business to invest in a mobile application. If you are still not convinced about investing in mobile app development, read the post. You know your business objectives the best and therefore can best build a mobile application strategy around theses objectives. Customer engagement

One of the main advantages of mobile app is that you can engage your customers with it and that too in real time. If done correctly, it can open up a completely new stream for revenue generation. With mobile applications you can offer to your customers relevant information at the right time and location.

Customer Support

With mobile apps you can make the life of our customers simpler by providing them support when they are mobile and let them be in touch with you whenever they want.

Advertising and Promotion

Mobile application is certainly one of the best ways to advertise and promote new products and services. You can offer your customers location-based discount coupons and send them push notifications.

Customer feedback

One of the most difficult tasks related to customer relationship management is to collect customer feedbacks. With the help of mobile app you can easily do this and also it is easier for customers to be an active participant in the feedback process.

Customer Behavior

With the help of a mobile app, you can learn more about the customer profiles and their locations to tailor make special communication messages and offers for them.

E-commerce support

Especially when you are engaged in e-commerce business and sell products or services online, having a mobile app becomes quite necessary. To stay competitive with other players and to provide ease and mobility to your customers, you should invest in developing your application. Even if you are an eCommerce start-up, compromising on a mobile app could cost you more in terms of unrealized opportunities to grab customers.

Lastly, you should think of some creative ideas for developing a mobile app. In this competitive environment, it is important to stay different. Your aim should be to grab the attention of your existing customers, connect with the previous customers and bring new customers with attractive offers and great customer support at the right time and place.

Author info:

Steve Thomas is a freelance writer. His articles on topic like mobile app development guide are published on various online platforms.

Find out How You Can Take Advantage of Social Media Agency

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The decision to appoint specialize social media agency, over dealing with your network profiles in-house; can prove helpful relying on your budget and out there manpower. While you’re apt to advertise your services and products by means of conventional means (print, radio/TV, and even ppc fashions), social media agency engagement requires a level of communication that doesn’t at all times come naturally.

Know the way your social media agency would more than likely be obtained in the virtual world. Since your promotions would positively not be for everybody’s tastes, figuring out the potential crowds and implementing your promoting methods is an essential step to keep away from wasting resources, time, and productivity.

The explanation why it’s worthwhile to establish a brand is for your company to connect to people who would in flip be your customers and transmit to them your unequaled identification, ideals, and visions. Whereas this process can be so overwhelming at occasions, it is an issue you have to face for those who really want to reach your goals. These are Pricey? Yes. But increasingly thriving corporations can prove that the rewards will be heavier than how much you possibly can spend for a brand social media agency. Return of funding may final for a lifetime.

A good social media agency can do nice wonders for your business. The company will ship you a team and begin the method by getting an entire data concerning the nature of your online business then proceed to devising a brand design that would really match to the image you need your products or services to portray.

As a newcomer within the business, your need is on your brand to be noticed by individuals and by some means acquire their trust and loyalty. So you employ loads of methods hoping to ship the message to your potential clients. However as an government your days may be filled with so many things to attend to akin to conferences, dinners with shoppers, and different administrative roles. For those who do issues your self, likelihood is you may be exhausted bodily, emotionally, and mentally. That can pose a greater threat to your company’s wellbeing.

Have an thought how your social media agency would cater to the public. This includes deciding on the highest few niches to include in your initial propagation of your advertising marketing campaign, as well as the succeeding online communities. The aim of this is to prioritize the perfect area of interest that would generate the best responses and doable patronage.

A social media agency will understand these needs, and have the tools to facilitate the conversation. They know the way to select the groups which are more likely to be fascinated about a product, or the sort of article that can see more consideration on Digg. They’re practiced in developing the conversations between you and your shopper, and their companies on this subject are easy to appreciate.

Social media agency turns into victim of spreading too wide in their picture that people fail to see what they’re specializing in. With out an identity of being formal, informal, or what ever picture, individuals would discover it exhausting to deal with and work together with your website. It’s like having a number of personalities. Just preserve one.

Resource box:

I have a social media agency it called http://www.viralfarm.it/. We work with small business owners, advertising businesses and non-profits, regionally, nationally and world wide to assist them meet their advertising goals.

Corporate Social Responsibility Trends In India

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India is becoming one of the fastest growing economies in the world. With a soaring growth rate, India is inviting more international investors to its markets. But is this rise in economic growth solely based on successful business operations? As far as the upliftment of communities, generation of employment opportunities and economic growth is concerned, the government alone cannot attain success. It is also the responsibility of business organizations to take up social and environmental causes and make a difference to communities. This is where the importance of corporate social responsibility steps in.

The concept of CSR is not new to India as large companies like BIRLA and TATA have been integrating good work in their business operations for decades. Even though the concept is not new to the country, its implementation has been a major concern for years. If experts are to be believed, corporate social responsibility is still in the nascent stages in India. In short, CSR is misunderstood for charity by a large number of Indian companies. It is merely considered a policy that should be implemented in business operations rather than giving importance to social good.

Business organizations across the world are realizing the benefits of adopting socially responsible behavior. If a company manages effective stakeholder engagement, it can enjoy a strong reputation in the market for years to come. This idea still needs to be understood and implemented in a better manner by the business sector in India. CSR experts blame the lack of trained personnel, non-availability of accurate information and lack of understanding for the slow acceptance of corporate social responsibility in the country. But the present condition seems to be changing as many companies are trying to accept CSR as more than just planting trees or giving away charity to the needy.

From social good to business necessity, the corporate social responsibility trend in India is also changing. As more companies realize the importance of addressing social and environmental concerns along with transparent stakeholder engagement, CSR will receive the importance it deserves.

Why Social Media Networking Websites are very attractive

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Social media networking websites are for free even if you are active 24 hours without the need to pay for anything. It allows people to communicate with each other no matter where they are in the world. The main advantage of using a social networking site differs from one person to another. Some use it for personal use why some for business use. These websites is a community for entrepreneurs looking for their target customers to sell their products and services. Other users are also looking for products and services offered online. Online shopping is getting popular day by day because this is the easiest way for one to buy the things that they need without going out of their comfort zone.

Almost all social networking sites are created for entertainment and fun. This is why they are offering several ways for users to connect with each other. Some can offer games to entertain users and for them to spend hours using their account. Of course, there are boundaries when it comes to fun. In the business perspective, social media is encouraging business owners to enjoy connecting with people from different parts of the world who are searching for different types of products and services. In case you are offering the product or service that they are looking for, then a social media can become the best platform for you to do your business as you can find consumers that can become your future loyal customers. Social media networking websites can help you increase your profit.

The use of social networking sites has increase in the past few years because people are becoming aware of its advantages especially when it comes to communication. Social media is a very powerful tool for businesses to connect to their target market and outweigh traditional advertisements. It can offer businesses the opportunity to save more money that they can use for other important aspects of the business like product development.

Social networking news provides information to wide range of people. They become aware of the experiences of others and share trade secrets to one another. Also, customers build more trust to business with social networking accounts because they can easily communicate and reach the company through social networking account. Everything that consumers need to know is here and it is available 24 hours and 7 days a week without any downtime. They can easily access the information that they need about a product, service or a company anywhere they are located in the world.

Social networking news can influence the popularity of a particular social media network. The one that can offer more information, details and allows different ways to communicate become popular in the World Wide Web. Distance is not a barrier because anyone can now connect to their family and friends regardless of their location. These sites are very attractive to users online because they can do a lot of things at the same time by just logging in their social networking account. It allows multitasking to save time, money and energy.

Resource box Social media networking websites – https://plus.google.com/+Meetapaloozafun – can be very helpful to many especially if they are looking for social networking news – http://www.meetapalooza.com/it/places/5 .

Make The Most Of Your Online Presence With Social Intelligence Applications

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The buzzword today is social networking and social intelligence. With the internet boom, social commerce and social gaming offers a unique scope for enterprises to understand their user activities, demographic profiles and other trend behaviors.

Benefits of Social Intelligence Applications

In order to help enterprises make the most ofsocial intelligence, next generation service providers have come up with innovative social intelligence applications. These tools or solutions help to track information across multiple social platforms to keep a tab of customer behavior insights in the ever-fluctuating social media sphere. The aim of most social intelligence apps is to map the social commerce sphere in a broader perspective and attain valuable and real time customer insights. Some of the advantages are listed below:

Easy to get up and operating
Helps in estimating the effectiveness of acquisition campaigns and conducts funnel analysis on viral promotions and features
Helps to monitor virtual currency monetization and trend metrics such as ARPU, ARPPU, conversions, payment type and many others
Enables enterprises to understand trending metrics such as ARPPU (Average Revenue per Paying User) over the last 30 or 60 days, and drill-down by payment type such as Amazon, PayPal, Facebook Credits and the like
Helps product managers attainactionable insightsinto their most-used app features and on the factors that drive monetization to make quick and smart operating decisions
Assists marketers in creating user profiles in order to target and personalize app content to the most-engaged users, such as frequent visitors or frequent purchasers

Social Intelligence and Social Media Analytics

An essential aspect of social intelligence issocial media analyticsthat provides customers and end users with a comprehensive platform for estimating interactive marketing with the help of analyzing, integrating and enabling companies to enact on the intelligence attained by extending their reach, broadening retention and driving greater revenue.

The most sophisticatedsocial media analytics toolsoffer the following services and benefits:
Offers trending views and drill-down capabilities

Provides insights to make smart and quick operating decisions across huge amounts of social data
Leads to acquisition to revenue
Helps in attaining quicker insights into the key influences on the K-Factor and viral campaigns
Helps clients understand what keeps customers engaged, and what levers that can most affect revenues.
As the social media sphere is rapidly increasing with Twitter, Facebook and personal/corporate blogs, social media analytics tools can help users make the most of it.