Month: December 2017

social media making small businesses grow large

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Social media helping small businesses grow large…

It is a well known fact that any type of business cannot survive amongst the competitive market without promoting itself. Banner advertisements, television commercials, flyers and brochures all are a part of the traditional promotional campaign. Today however these traditional advertisement methods are no longer effective .Small business owners are discovering that social media marketing is quickly becoming an important method for driving business growth. . This is the age of social media marketing, where promotion of products, services and businesses is done on social networks like Facebook.

Facebook is the leading social network with the largest user base in the world. The platform equips a marketer with extensive features which help in increasing brand awareness and in promoting business. One of the most successful and effective method of promoting your business is Facebook Applications. Applications for Facebook are being developed by professional Facebook app developers like SocialAppsHQ who cover a wide domain. A Facebook application powered by SocialAppsHQ can be anything from a Gift Application to Coupon Application, RSS feed generator to a My Yelp Application. As long as your app is original and unique in idea, your business will benefit from it. Facebook Gifts App is one such interesting application allowing fans to gift virtual branded items to their friends. This increases the brand recognition and fans base of an existing business as well as potential of new revenue. In order to understand what Facebook gift apps are like, it is important to look at the available options extended by a flexible application and the manner in which it uses these options. These could include:

1.Sending a Gift: This is a page that can be used to send gifts to friends. These gifts could have an associated price or could be free. When you send a gift, the recipient receives a notification from Facebook.

2.Publishing It: You can publish a story on the user’s wall, which illustrates the gifting process. This can be done with the help of the Facebook streaming feature.

3.Share: You can also select a list of friends who you would like to share this gifting idea with, and share your joy of giving by publishing it on their respective walls.

4.Amplification: You can amplify the picture of the chosen gift. The page can also provide a list of received and sent gifts for your reference. This will help you keep track of them.

Many businesses are today using such applications to create greater awareness of their products and services, as well as to build their brand image.

Using Facebook for Business Often time’s businesses think setting up a Facebook business page is the end point. But industry observation is, a business page is just a starting point followed by the below process.

1.Choose right Application provider which provides business applications which will enable engagement with business social network

2.Enable the pages for public searching/indexing

3.Publish and promote the content

4.Track engagement and reach out to leads and improve the business potential

5.Manage the applications and update content on regular basis

The biggest bottle neck for small businesses today is to build a community on Facebook and to enable the continuous engagement with their social network. In this case the only option is to start with the current social ecosystem including your customers, vendors, employees, friends, partners and use the viral nature of social network to increase the visibility

About us: SocialAppsHQ, the developer of various app, has developed a complete range of applications, enabling small businesses to have a unique presence on Facebook. SocialAppsHQ currently provides 13 applications enabling 211,000 brands. Our applications are designed with least tech-savvy business manager in mind – they are intuitive, streamlined and affordable. They are easy enough that they can be setup within 3 clicks and flexible enough to suit the needs of the most creative marketer or advertising agency.

Powered by SocialAppsHQ

Social Media Case Study With Wizarding World Of Harry Potter Theme Park

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Social media marketing is not really about wizards, but I do have an interesting story to tell you where wizards, and lots of other people, did benefit from this new way to market a business online.

The vice president of marketing at Universal Orlando Resorts had the responsibility of planning a marketing strategy to introduce the new Wizarding World of Harry Potter Theme Park there in Florida. She could have chosen any media form she desired, any marketing platform, with a potentially huge price tag attached.

What she chose to do was to tell 7 people about it. Thats right. She told the 7 most popular bloggers about it, and she told them on a secret midnight webcast that she ran. She invited those 7 bloggers and introduced them to the new theme park right on the webcast. Can you guess what happened next? No.. she didnt get fired!

What happened was that people talked about it. The 7 bloggers blogged about it right after the webcast. Lots of their followers blogged about it also, and talked about it with family and friends all over the world, and put it on all of their social sites where it would be spread by connections in those places. Main stream media follows those blogs and they wrote about it. Within 24 hours of telling 7 people, 350 million people heard about it. 350 MILLION people.

Initially, the vice president of marketing thought she might be fired given the reaction of her bosses who thought she should be doing television commercials, magazine advertisements, and telling the press. She wanted to tell 7 people and it turned out pretty well. This is a demonstration of earning attention getting people to talk about you, spread your ideas, tell your stories as opposed to buying attention (advertising) or begging (public relations).

Now you may be thinking, I dont have a business the size of Universal Orlando Resorts most of us dont. However, businesses of all sizes are using social media right now because that is where the people are! And if you think about it, people and attention is what we are all looking for when we market a business or service.

The traditional ways of marketing are buying and begging that we mentioned, along with bugging (sales). The new way to market is to earn attention to pull prospects and customers into your world instead of pushing out a message (advertise).

Right now there is a buzz about social media. You may be participating already, or you may be still considering how to plug in. At some point, most businesses national brands and local brands will need to participate. Yellow pages and newspapers are not where the majority of people are looking for business information anymore.

One of the main differences in social media marketing vs. traditional marketing is cost. The low price tag of social media means that any size business can engage in marketing their product using this new platform. Time is the key with social media. A small business can choose to learn how to market with social media and do all the work themselves, or even pay for some consulting work or a social media guide and then go to work.

Larger businesses hire someone in-house to be their social media manager, or outsource the work to a service that specializes in social media marketing. Either way, the key is having an active system in place because just as the example above demonstrates, once you start putting the word out about your business on a social website someone is bound to comment or engage with you. It really isnt social to ignore a response that you will get.

Questions will need answered, comments will need addressed, and simply participating in the conversation will grow the social presence of the business. Social media can become very viral quickly. If you incorporate real and creative marketing ideas and strategies that will educate, enlighten, or entertain your market, the same as you do with offline advertising, people will help you spread the word.

There really isnt magic needed to do social media marketing. The magic is what you will enjoy when you put forth the efforts, really engage with a community online and build an active website presence.

Psychological Effects Of Facebook

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Some time ago, there were reports about the signs of people addicted to Facebook or other social networking sites, for example, you change the status of more than two times a day and comment on the industrious friends status changes. You also diligently read the profile of a friend of more than two times a day even though he was not sending messages or to tag you in photos.

A recent report from The Daily Mail says, addicted to social networking sites like Facebook or MySpace can also be harmful to health because it triggers people to isolate themselves. The increasing isolation of self can change the way genes work, confusing the immune response, hormone levels, arterial function, and damage to mental performance. This is indeed contradicts the aim of the establishment of social networking sites, where users promised hereafter to be able to find old friends or comment on what is happening on your current partner.

A relationship starts to become dry when the individual no longer attend a social gathering, to avoid meeting with friends or family, and prefer to linger staring at the computer (or phone). When finally interact with peers, they become restless because of the separated from his computer.

The user eventually drawn into an artificial world. Someone whos friends are mainly foreigners who just found on Facebook or Friendster will find it difficult to communicate “face-to-face”. This behavior can increase the risk of serious health, such as cancer, stroke, heart disease, and dementia (senility), thus by Dr Aric Sigman in The Biologist, the journal was released by The Institute of Biology.

The meeting is face-to-face has an effect on the body that are not visible when sending e-mail. Levels of hormones such as oxytocin which encourages people to hug or interact with each other to change, depending on whether or not near the user. Several genes, including genes related to immune system and response to stress, act differently, depending on how often a person does social interaction with others.

According to him, the electronic media is slowly destroying the ability of children and young adults to learn social skills and reading body language. One of the most frequently posed changes in daily habits British population is a reduction in interaction with their peers in the number of minutes per day. Less than two decades, the number of people who say that no person can be consulted on important issues to be redoubled.

Physical damage is also very possible. When using the mouse or press the keypad phone for hours every day, you can experience injury repetitive pressure. Back disease is also common in people who spend a lot of time sitting in front of the computer desk. If at night youre still busy commenting your friends status, you also lack the time to sleep. Loss of sleep time in a long time can cause prolonged drowsiness, difficulty concentrating, and depression of the immune system. Someone who spends his time in front of the computer also will rarely exercise so addicted to this activity can lead to a weak physical condition, even obesity.

No wonder if Dr Sigman worried about the direction of this problem. Social networking sites should be a flavor of our social life, but we found very different. In fact these sites do not become a tool that can improve the quality of life, but rather a tool that makes us the wrong direction, he asserted.

However, if your Facebook activities are still just sign in, confirm friend requests, and then sign out, it seems you do not have to worry about would be exposed to the risk of cancer, stroke, and even suffering from dementia.

How to Choose Right Social Media Marketing Service.

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Dazzled with social media marketing success stories? Planning to have one for your business. Augment your marketing and advertising efforts by implementing social media marketing service in it. But before jumping on it, know how each platform is different form one other and how blind following of social media plan can threat your business. Know different social media platforms. Their features, advantages and limitations. There is no one point social media marketing solution for all. Know your business, its needs and choose social media marketing platform wisely. So the next time when you read any social media marketing success story, don’t just register yourself on a related website and create your profile but before that try to find how the platform could help you in achieving your business goals, is this the right place to connect with your potential customers?. Social media websites are diverse in nature; few websites are good for B2B purpose while few are good for B2C. It is necessary to analyze the different platform and how it could benefit your business before chalking out the marketing plan. The power of social media website is its large audience and viral nature. Just send a small tweet of 140 characters and soon it would be talked and discussed by millions. To harness the real power of social media website you have to understand the connection between your business and the nature of the social media platform. Social media websites have emerged as fastest and affordable way to promote your business. Follow a smart social media marketing strategy and get heard by millions of people in a short span of time. It is a good idea to implement new advertising and marketing trend in your well-framed marketing agenda. It brings freshness and vitality in the business. Facebook: started by a group of friends as a platform to stay connected with the friends, today the platform has turned into a fertile marketing ground. The two-way communication and interactive feature of the Facebook makes it perfect for B2C marketing. It is easy to run contests, share content and communicate directly with your customer through Facebook it is a perfect platform for B2C marketing. Whereas platforms like LinkedIn are more useful for B2B communication. The media marketing world is diverse and finding out the best solution is not a child’s play. Hire a professional. Experienced and reliable social media marketing service provider and follow a well-designed social media marketing plan for your business. Don’t miss out the opportunity, make the best use of this friendly and result-oriented platform for promoting your business and services among the customers and expand your business base. Invest time and money in your marketing especially in social media marketing wisely and enjoy the sweet rewards of success. Visit http://yousocial.us/About-YouSocial-Social-Media-Marketing-Agency.html to know about Right Social Media Marketing Service.

Social Media Advertising And Marketing Techniques Development For Businesses

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You could combine email advertising together with social networks. Add a Twitter and/or Facebook button near the bottom of every e-mail. Describe to your customers that you’ll directly answer their questions on the websites. Also attempt consisting of a hyperlink for signing up for your e-newsletters or other e-mails.

Examine the possibility of creating a Facebook game. Attempt to create a game that is relevant to your sector or products that your fans can play. Some smartly constructed advertising and marketing games on Facebook have actually gone viral. If you can turn the cost, consider seeking advice from a game professional which can produce an application that you could share on Facebook.

Use devices like Twellow or Tweepi that are connected to Twitter. Items, such as these, permit you quickly find consumers which you are attempting to target, which helps save you lots of time. Make a strategic list of those you intend to comply with and attempt to get them to register for the updates you supply too.

Share updates of prominent users of Twitter or try stating them in articles by having their usernames put after the “@” symbol. The stated Twitter customer will obtain a notification that a person uploaded material mentioning them, and they might simply choose to retweet your content or respond.

You ought to create a Youtube channel to upload reviews of your gadgets and various other videos appropriate to your industry. You can set up your account to make sure that your video clips are uploaded immediately on specific social networks. This will certainly save you time and avoid you from neglecting to upgrade a site.

Make certain you keep tabs on exactly how you are doing. You must keep track of your traffic and how many new clients you acquire each week. Work with hooking up data to concrete actions so that you make optimum critical choices. The results you keep will allow you know if your social media advertising and marketing efforts cost it.

There are several favorable advantages to a presence for your business on prominent social media web sites, consisting of the all essential principle of brand acknowledgment. It will certainly be less complex to locate customers when they are connecteded to you using social networking sites.